Live on App StoreSeptember 2024
Luma Breathwork
Guided Wim Hof-style breathing with a premium feel
A breathwork companion with expert-led sessions, rich visuals, and automated marketing content. Achieved 13.3% conversion and a 5-star rating.
SwiftSwiftUIStoreKit 2CloudKitAdobe Firefly API
- Conversion rate
- 13.3%
- App Store rating
- 5.0★
- Status
- Live product
Overview
Designed a ritual-like breathing experience with tactile feedback, layered audio, and scenario-based programs. Automated marketing creative through Adobe Firefly to keep campaigns fresh.
What stands out
- Structured programmes tailored to user goals (focus, recovery, evening wind-down).
- AI-generated marketing visuals and copy to maintain engagement between updates.
- Progress tracking with meaningful streaks and habit nudges.
Technical Notes
- SwiftUI interface tuned for smooth breathing animations and haptic timing.
- StoreKit 2 subscriptions with finely tuned paywall copy and trials.
- CloudKit-backed analytics to understand retention and cohort behaviour.
Impact
- Outperformed typical meditation-app conversions by 4–10×.
- Maintained a perfect star rating thanks to continuous UX refinements.
- Automated campaign creation freed up time for product iteration.